How to use Instagram Pinned Posts for Hero Content [2025]
Use the Instagram pinned posts feature to highlight your top content.
Now that you can pin three posts to the top of your Instagram feed it’s time to leverage this feature to showcase your best content.
Take advantage of being able to pin posts to the top of your feed with intentional content that guides your audience.
How to use Instagram Pinned Posts for Hero Content
These three posts are the perfect opportunity to introduce yourself or your brand, grow your email list, and share your best offer.
Think through the three key pieces of content you want to put in front of your audience.
But first let’s talk about what the Instagram Pinned Posts feature is and how to use it on Instagram.
What is the Instagram Pinned Posts feature?
The “Pin” feature allows you to pin a post to the top of your feed. You can pin a total of three posts to your feed. You can also pin a total of three reels to the top of your reel feed.
A pinned post stays at the top of your feed and is the first post people see when they visit your Instagram account.
Use the “Pin” feature to showcase your best posts or most important information you want people to see.
How to pin a post to your Instagram feed
To pin a post to your Instagram feed select the post then click on the three dots (ellipses) and select “Pin to your profile.”
You can pin up to three posts. Once you have pinned three posts any following posts you pin will remove the oldest pinned post from the top of your feed.
The most recent pinned post will show up first on your feed so keep this in mind if you want your pinned posts to show up in a specific order.
➡️ With the 2025 update we are seeing a new portrait view on your profile. Keep in mind that this grid view shaves 32px off of each side of your image cropping your posts slightly. ⬅️
To remove a pinned posts select the post then click on the three dots (ellipses) and select “Unpin to your profile.”
Take your Instagram pinned posts one step further with a cohesive banner.
A panoramic banner at the top of your feed not only features your key content it shares it in a visually inspiring way.
The pinned post banner at the top of your feed is a fabulous way to
✅ highlight your best offer
✅ grow your email list
✅ introduce yourself or your business to potential new followers
✅ promote an event
✅ drive traffic to your link in bio
to name a few ideas of how to leverage the top of your feed.
Not to mention that it’s attention-grabbing 🙌🏻
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Instagram Pinned Posts Content Ideas
Need a little inspiration? Use these content ideas for your Instagram Pinned Posts to help your blog, brand, or business shine!
- Introduce yourself, what you do and how you help your followers.
- Make a value statement and share how you serve your audience.
- Share your brand mission statement and values.
- Share a motivational quote that inspires you.
- Share your lead magnet and grow your email list.
- Promote your webinar, training, course or upcoming event.
- Showcase your best physical or digital products.
- Showcase the services you provide.
- Share your favorite customer testimonial for your best selling product.
- Direct people to your website, additional social media accounts or link in bio.
- Introduce your team behind the brand.
How will you use Instagram Pinned Posts for your hero content?
xoxo Naomi
Looking for more ways to create content for Instagram in Canva? Try this easy animated Instagram Reel tutorial!
