Trending Instagram Reel Ideas to Try this Week
Tired of hunting for trending reel ideas? I gotchu you! Just check in weekly for new ideas to create each week!
If you want to keep up on creative reel ideas but you struggle to find trending ideas, bookmark this page and check back weekly for creative and trending Instagram reel ideas! Sharing a few trending reels a week can give your Instagram a visibility boost.
MARCH 2025 Trends
Week of March 23
REEL: Hi I’m [name]…and I don’t need nobody.
Audio: Anxiety
Strong independent woman? YES. But, we all need a little help from “nobody.” Who’s the “nobody” in your life and how do they partner with you?
First video clip and text on screen introduces yourself and the fact that “I don’t need nobody.” Second video clip and text on screen introduces “yourself”nobody” and a list of ways they help you out in life. Often pointing fun at the things you aren’t the best at in life.
REEL: How to successfully kidnap me.
Audio: Shower
Perfect for showcasing products. Use this reel for launching a collection, inviting people to buy their favorite drink from your coffee shop, stop by your store for all their essentials and so much more.
Create a video of your product laid out in a path and have someone pick up each item as you lead them to their final destination.
Week of March 16
REEL: I’m telling you, you do
Audio: T-Pain
Something you are trying to get people to buy or sign up for? Do they really need it?! Yes they do!
How to use it: Lip sync to the lyrics “I’m telling you. You do, You do, You do,” with the text “Do I really need to…
” on the screen of the reel. Use the caption to explain why your product or service is important to them.
REEL: Unfortunately the whole “[listed out process]” thing does actually work.
Audio: madisoncalley
This reel is perfect for letting us in on a process you’ve used or created that actually works.
How to use it: Share a compilation of routine or behind the scenes videos capturing your process. On screen text should read: Unfortunately the whole “[listed out process]” thing does actually work. Go into details in the caption and use a CTA for how you can help others with your process.
Week of March 9
REEL: Hacker: Give me 10K or else I’ll leak your camera roll
Audio: bestboybenson
Showcase what you do with the reel. Show off the best of your brand, business, service, or product with a fast paced compilation of images “from your camera roll.” For example if you’re a photographer share your favorite photos, a restaurant share plates and drinks, a salon share results of hair cuts or nails. Whatever your industry think of this reel as a portfolio showcase.
FEBRUARY 2025 Trends
Week of February 23
REEL: I met my younger self for coffee today
Audio: Magnificent
I’m in love with this trending reel! Use this to show some love to the person you’ve become. What would a coffee date with your younger self look like?
Trend credit: @jennaececelia
REEL: I’m a [role] and I’m not ashamed to admit…
Audio: I’m not ashamed of
This reel is perfect for letting us in on the secret. Share what you do and your secret confession of what’s not so easy for you. This makes you instantly relatable in your field. We all have struggles, even when we look like we have it all together.
Week of February 16
REEL: I’m a Cool Mom.
Audio: Original Audio
This reel is perfect for a workspace with multi generational team members! Point out a generational divide in a fun way. Millennial boss keeping up with a Gen Z team? This trend is for you!
Week of December 29
REEL: Napkin message reveals.
Audio: APT X MY FIRST KISS
This reel is perfect for sharing a message with your audience. Write your message in sharpie on the bottom layer, place a white napkin on top and then pour water over it to reveal the message below.
DECEMBER 2024 Trends
Week of December 29
REEL: Napkin message reveals.
Audio: APT X MY FIRST KISS
This reel is perfect for sharing a message with your audience. Write your message in sharpie on the bottom layer, place a white napkin on top and then pour water over it to reveal the message below.
REEL: Favorite Customer: YOU
Audio: Original audio
This reel is perfect for a surprise ending. Start by “seeing” your favorite customer “walking in the door” and end by pointing at the camera because the viewer is the favorite customer!!
REEL: Comfy Cozy Clothes
Audio: Original audio
This reel is perfect for cozy season! Whether is just to show your love of comfy clothes or to showcase your loungewear. This super cute reel is instantly relatable. Who doesn’t love throwing on their cozy loungewear?!
REEL: Everyone, I have an announcement
Audio: Original audio
Have something to announce?! This is the audio to do it with. Make your point on the beat for a more dramatic effect.
Week of November 17
REEL: POV: Working on a Friday.
NOVEMBER 2024 Trends
Audio: oooh_my_cat
This reel is perfect for an office or work setting. Getting out of the office at 5:00 o’clock on the dot is a pretty universal feeling.
Why it works: This concept is instantly relatable. Who doesn’t want to jam out at the end of the work week?!
How to create it: Film employees in a location. Then film the location with the employees gone. Do this in a few different locations throughout the workplace. The magic is in short clips of people in the setting and then them “disappearing.” Notice how in each clip something is still in motion: a paper falling to the floor, a chair spinning, a door closing.
Audio: dailydoseof.rose
This reel is perfect for shining a spotlight on the people in your business. It’s a happy behind-the-scenes showcase of the people who make your business a success.
Why it works: This concept brings personality to your brand. It shows the vibe of your business and the people behind it. It’s that human element that helps your audience connect to you!
How to create it: Use b-reel “bloopers” of employees/clients in your business. This is a compilation of all the funny moments caught on film. The magic is in multiple short clips of people smiling and laughing.
REEL: Something no one wants to do.
Audio: Meghan Trainor – NO
This reel is perfect for a comedic moment. Perfect for a social media manager excited to film a new reel idea, a boss always adding new items to the menu, or adding another service to your business.
Why it works: This concept brings a little humor to doing new things or doing things no one really wants to do.
How to create it: This reel starts with the idea. “I have a new [idea] to try…” Followed by clips of everyone else turning the idea down with sticky notes that so NO.
REEL: Showing off a product!
Audio: original audio
This reel is perfect for showing off a product in a surprising and clever way.
Why it works: This concept brings a WOW moment to the viewer. It creates the curiosity of “how did they do that?” and gets the viewer watching on repeat to see the clever effect again.
How to create it: This reel requires a little extra editing work, but if you’re willing to do it the results will pay off! You’ll need two to three shots depending on if you are featuring one or two products. Start with your first image holding the product(s) out in front of you. Then take closeup shots holding the products. Using your phone’s easy sticker effect create cutouts of the closeup shots.
REEL: Stitched together videos – start with one and end with another
Audio: Million Dollar Baby
This reel starts with one clip (usually footage of something funny happening) and ends with your video that ties in with the original video.
Why it works: This concept uses surprise and humor to capture your viewer’s attention. Think of the first video as a visual hook. Then create your video to transition to.
How to create it: You’ll need the original footage, in this case the pole vaulting gone wrong, and you’ll need to film yourself sliding into frame. Edit the two videos together so that the moment he falls backwards and the moment you come sliding into frame sync together.
REEL: Squished effect video
Audio: Miles Smith – Nice to Meet You
This reel starts starts normally, but has a surprising end of you being picked up and squished!
Why it works: This concept uses surprise and humor to capture your viewer’s attention. Think of something that will correlate with you being squished, like “let’s squash those frustrations together.”
How to create it: Choose the portion of your video that you want to be squished in. Go to pika.art and use the “Squish it” effect to create your squished self for the end of your reel. Add this clip to the end of your video.
Each week I’ll add new reels to the top of this post! Stay tuned for more great ideas and your dose of trending Instagram Reel Ideas to try each week.
Feel free to pin this post to Pinterest and add it to your bookmarks for easy future reference. 🤗
Questions about creating these reels? Just drop me a comment!
Happy Creating!
Naomi
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